“Psssst!”
I stopped short at the sound of the quiet hiss behind me and glanced over my shoulder. Not seeing anyone who looked like they wanted to get my attention, I prepared to move off once more.
“Psssssssstt!!”
Not louder but more insistent this time. If the first hiss was a tap on the shoulder, then this one hooked me back midstride as though jerking on an invisible leash. I turned round fully, but even though Borough High Street was beginning to fill with office workers keen to forsake their desks for an early lunch in the warm, blessed sliver of summer that a grudging August had at last offered up, the space behind me was empty.
“No mate, down here!” The lips didn’t move as the voice, warm with cheery antipodean undertones, sounded in my head, but the face on the poster in the nearby chemist’s window seemed to wink at me and its muscular smile become a little broader.
“Sorry, are you talking to me?” I said, stooping forwards, hoping no one passing by could hear.
“Sure am, mate,” the image replied, or seemed to reply, its lips once again remaining still. “Can I interest you in a totally one hundred percent natural herbally-based smoking cessation product? If Mother Nature smoked, it’s what she’d use to pack ’em in. ”
“I thought willpower was the natural way to stop smoking. Anyway, I don’t smoke.”
“Shame. What about varicose veins? Or male pattern baldness? Got some great seaweedy vitamin stuff for that.”
“No, I’m fine thanks,” I said, determined to conduct my end of the conversation as discreetly as I could manage, not at all sure that talking to a promotional poster was a normal sort of thing to be doing. At least, not outside of Camden Town anyway.
“Tiredness and lethargy? Concentration problems? You can’t beat our banana-gooseberry-and-coconut capsules for that. They go great with espresso too. You do look a little peeky, if you don’t mind me saying.”
“Look,” I replied, beginning, I knew, to sound a bit testy, “I don’t need any overpriced pseudo-remedies, lacking any sort of scientific evidence to back up the claims made for them, pushed at me by – and please don’t take this personally – a talking poster in a chemist’s window. And I am not looking peeky.”
I glanced sideways. A Community Support Officer was eyeing me warily as her colleague tilted his head towards his radio. I decided this was a good point to draw matters to a close and with a curt good day to Mr Healthsupplementguy, turned and set course for the market under the wrought iron railway arches on the other side of the busy highway.
As I crossed the road I could still hear him, clearly not one to give up on a sale so easily. “Auditory hallucinations, then. Say, how about erection problems? Something for the weekend, as we say in the business…”